Why Real Estate Agents Should Advertise on MilitaryByOwner [Infographic]
Thousands of military families have already discovered MilitaryByOwner's advertising effectiveness and our dedication to helping the military community find homes. Our loyal, repeat clients use our site to sell, rent, or find a home successfully. And if you're a real estate agent, we know that you’ll also find our site is effective, while making it simple to reach your target market.
If you’re worried because you or your clients aren’t military members, don’t, because MilitaryByOwner doesn’t restrict who can search or advertise on our site. Non-military home searchers and real estate professionals are welcome. The only criteria to list on the site is a need to sell or rent your home near a military installation.
Why Real Estate Agents Should Advertise on MilitaryByOwner
To kick off the list of reasons real estate agents should advertise with MilitaryByOwner, we’ve asked Karen Hall, co-owner and co-founder of @home real estate in Alexandria, Virginia, to share her experience working with MilitaryByOwner. Her brokerage serves military members in Virginia, Maryland, and Washington, DC.
There are two big reasons I advertise with MilitaryByOwner.1) Wide Reaching Audience
If you are in a market with many military buyers, any homeowner will appreciate that you advertise in front of a big pool of potential buyers. The reach is more extensive than just adding it to the local MLS and hoping buyers' agents have custom searches saved and won’t miss it. This extra advertising step impresses your seller client from the first interview.
*Bonus tip, as an agent, you should be searching the for sale by owner listings here. You may find some that match your buyer's needs!2) Boosts Your Credibility with Military Members
Advertising with MilitaryByOwner elevates your personal and company branding. I often get calls and messages from agents asking how they can become more involved with the military community. They want to know how they can work with more servicemembers. I tell them you have to walk the walk, wherever they are. MBO is such a respected wealth of information and relevant real estate blogs that it's a fantastic community to be seen in.
6 More Reasons to Advertise with MilitaryByOwner
If you need more convincing, these are six more reasons homeowners and real estate companies have worked with MilitaryByOwner for years.
1) Easy to Use and Affordable
First, MilitaryByOwner is easy to use. Not only does the site walk you through the steps for creating an irresistible advertisement, but you can also search our tutorials for frequently answered questions and chat with our customer service team to help you with anything you may need. Secondly, your home advertisements link to your business advertisement on the site. Just by reading your profile information, viewers can access each of your property listings.
Lastly, the rate of just $79.95 for our Home Tour Plus package includes 40 photos of the property for up to 180 days. Yes, that's only $2.25 a day to get an incredible advertisement in the military community.
2) Thousands of Customer Views Every Day
With approximately 15,000 viewers daily, you can be sure MilitaryByOwner reaches plenty of people. Every military family I talk to about moving starts their search here. In fact, our current landlords mentioned to me,
“We advertise with MilitaryByOwner because of the good market coverage and ad responsiveness.”
MilitaryByOwner also has an app to make searching for property even easier. When my family prepares to move, I check the site at least once a day. Why? Because it is free for home searching users and new properties always appear. Users don’t need to register to search the site, although they can set up a profile to save listings they find appealing.
Photo from Milstock Tribe
3) High Turnover Rate, But in a Good Way
The military community is a goldmine of real estate opportunities. A high tenant turnover rate usually means something is amiss with renters’ finances or the home's condition, but, in the military world, you can count on and appreciate a high turnover rate. Most military assignments last for about two to three years. So tenant turnover is predictable—a military family always needs housing.
4) Military Moves Are Predictable
If you follow MilitaryByOwner's blog, you’ll know when the moving season is approaching. Each spring to early summer is what we like to call the Permanent Change of Station season, or PCS season.
It's the time of year when families start acting on the military orders they’ve received and begin preparing for their next move. This process includes listing their current home for sale or rent and looking for a house at their new duty station to buy or rent.
Though most moves occur during this time, many military families still move outside of the season—especially those near bases that specialize in training. Most moves, however, will be predictable and easy for you to prepare for.
5) Low Risk, High Gain
It's common for real estate professionals to sing high praises about renting to the military community because they’re typically low-risk tenants, especially when it comes to on-time rent payments. Unlike a typical renter applicant pool, servicemembers receive a monthly housing allowance in addition to their base pay.
You can verify the allowance online if you know the applicant’s branch and rank. In addition, a MyPay pay stub shows your applicant's income and confirms their active duty status.
Photo from Canva
6) Responsible Tenants
Servicemembers and their families are your ideal tenants! I've met numerous owners who rent only to military members because of their reliability. Our current landlords “prefer to rent to military families because they tend to be very responsible tenants and typically know their stay duration.” They also “enjoy providing first preference to those who serve our country.” We certainly do appreciate it!
Here's another testimonial from an enthusiastic customer:
"We advertised on other sites and had no activity for months. I put my house on militarybyowner.com and that first weekend I had 6 families see my home, and I sold it that weekend!" -Jennifer
Ultimately, advertising with MilitaryByOwner benefits both military and civilians who want to list or find property.
MilitaryByOwner has served the military community's advertising needs for over 23 years. During this time, we have assisted military families and their military communities advertise hundreds of thousands of properties.