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    How to Create an Unforgettable Home Listing

    If you’re not a real estate professional, then creating an unforgettable home listing might feel a little overwhelming. But it doesn’t have to be!

    With a few helpful tips from your friends here at MilitaryByOwner, you’ll have what you need to get a fantastic listing up and running in no time. So, let’s get started!

    How to Create an Amazing Home Listing Ad on MilitaryByOwner

     Tips to Create a Home Listing that Sells


    Write a Stellar Description

    When you’re sitting down to write about your property, remember why you bought the home. Reflect on what compelled you to buy it. Chances are, someone else will fall in love for the same reasons!


    You don’t know how much home buyers and renters know about the area, so assume their knowledge is very little. When they come across your listing, they might be shopping for both a home and an area, and it’s your job to convey both to them.

    Interested parties can tell from your photos if the house is a good fit with their favorite features, but it takes your insight to help them know if the area is, too. Be sure to include details like proximity to stores, schools, restaurants, churches, and the base. If it’s a large military installation, include which gate is closest and what traffic is like. Convenience is everything, especially for people new and unfamiliar with the area.

    Neighborhood Culture

    Home buyers and renters are shopping for more than the home itself. They’re going to be looking for a neighborhood that’s also a good fit and, on some occasions, the right neighborhood might outweigh the ideal home.

    Talk about the character of your neighborhood. Do the majority of your neighbors have kids? Are there sidewalks, playground, dog parks, and walking trails nearby? Is there a neighborhood pool? These are the kinds of details that you might take for granted but will appeal to potential buyers.

    Use Descriptive Words

    Idx.central.com shared that “studies show using powerful selling words such as ‘starter home’, ‘landscaped’, ‘granite’, ‘spotless’, and ‘upgraded’ speak directly to buyers’ interests. Conversely, the use of ‘clean’, ‘motivated seller’, and ‘move-in ready’ may imply anxiousness to offload a listing with few redeeming qualities.”


    Home buying is, at its very core, a financial transaction. But, it’s also an emotional decision. While buyers want to know that the property checks all their boxes, when it comes down to it, they’re going to pursue a home where they can envision their lives. Don’t get too caught up in using the right words that you forget to paint a picture of life in your home.   

    Include Quality Photos

    Christy, a member of MilitaryByOwner's customer service team, shared, “Enough can't be said for the importance of pictures...most folks I talk to won't even bother opening an ad, especially on a busy page, if there are no photos to look at.”

    We know that most home buyers and renters search for a home by photos, which means you need your photos to sell. Hiring a real estate photographer may be money well spent. However, if you feel like tackling this project yourself, go for it! Just be sure that you follow the tips we laid out in 3 Easy Steps to Take Amazing Photos for Your Home Listing.

    Note: You can always update photos after your ad has been created. So, if it was cloudy outside the day you took pictures of your home's exterior, you can wait for a better day, retake them, and add them to your listing then.

    Make Yourself Easy to Contact

    You can’t secure a buyer or renter if you never get connected! Not only should you be sure to include an appropriate contact method in your listing (not an email you rarely check), but it’s essential that you respond to all inquiries in a timely manner.

    Note: Be aware of time differences. Since most of our customers are military families, they live all over the world. If they happen to leave their current duty station in their message, try to factor in their time zone when you return their call.

    Spread the Word

    Once your listing is up and running, share where you can. Social media is a great tool to reach large audiences. Post the listing personally and (if allowed) share within specific Facebook groups that way you can reach families across the military.

    Customer Testimonials

    Why do we share tips to help you improve your MilitaryByOwner ad? Because we want you to be successful! We’re proud of the work we do, and you can find us doing a little dance each time we hear success stories from our customers.

    There isn’t an equal to MilitaryByOwner! I’ve used them since 2007 and it’s like clockwork, every January I start my yearly ad, and within one to two months, I’ve secured a renter! Trust, reliability…why go anywhere else? Even use it personally when we PCS for peace of mind. -Gerry

    This site is incredible, and every tenant I have gotten has been the best! -Jason

    MilitaryByOwner is the best realty company we have used in fifteen years! Their customer service is quick and courteous! Their site works! -Teresa

    This is the only place I advertise my rental properties. It works!! -Jackie

    My wife and I are so grateful for MilitaryByOwner during the last twelve years! We have used their outstanding website and services to rent our home four times—and each time we were successful in renting it. We were fortunate to receive some wonderful renters who were active military, GS workers, and contractors. Whenever we had a question, the MBO staff was very responsive and helpful. As we retire and simplify our lives, we are in the process of selling our condo via MBO. Once again, we have received professional and exceptional customer service. Thank you to MBO! -Jeffrey


    With house hunters turning to the internet, your online listing is everything. It’s your chance to make an unforgettable first impression and create enough interest to get them in the door. While these tips should provide a great starting point for you, we know that you’ll have more questions. Check out our free FAQ’s ebook. And, as always, contact our outstanding customer service team with any questions or concerns you might have.

    Want to meet the people on the other end of the phone? Get to know them here!

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    Danielle Keech


    Danielle Keech

    Danielle is just like you — another down-to-earth military spouse learning every day how to navigate the craziness. As a mama of two, she knows what it takes to juggle solo parenting, a work-from-home career, and the demands of military life. She’s a firm believer that community is a key part of thriving and hopes to remind readers that they’re not alone through her writing. Want to connect? Find Danielle on Facebook, Instagram, Twitter, and LinkedIn.

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