7 Easy Tips for Writing a Home Listing that Sells

Wed, Nov 09, 2016 @ 07:11 AM Mary Ann Eckberg Selling a Home

You want to write an amazing ad description when selling your home, but you may not be sure where to begin.

A quick scroll through current listings on MilitaryByOwner can give you a framework for building an ad to sell your home. Also, take note of these concrete suggestions when describing your home for potential buyers!

1) Take into account what a homebuyer may be looking for!

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This could include: 

  • Type of home: single family, townhome, condo, apartment, row home, modular home, tiny home
  • Number of bedrooms and bathrooms
  • Estimated square footage
  • Size of the property (acres)
  • Garage: 1 car, 2 car, 2 car plus storage bay, attached, detached
  • Location/neighborhood/schools
  • Added extras: deck, pool, shed
  • Updates: appliances, windows, HVAC
  • Unique characteristics: 2 blocks from the beach, near a nature trail, walk to schools, shops, and cafés.

RELATED: SHOWCASE YOUR HOME LIKE AN AGENT

2) Use phrases that create excitement about the home, its location, updates, or other features.

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Spotlight the location. Use decriptions such as: 

  • Located in desirable (insert housing area name) neighborhood.
  • Easy commute down (insert main road name) to (insert military installation name).
  • Zoned for the high-ranking (insert local district name) school district.

Depict the status of the home.

  • Turn-key or Move-in ready
  • Like new
  • Well-maintained.

Give a sense of urgency.

  • Priced to sell quickly
  • This one won’t last
  • Tour this home first!

Detail recent updates.

  • Fresh paint throughout
  • Newly installed wood (or tile) flooring
  • Professionally landscaped.

Share signature features, such as

  • Vaulted ceilings
  • Open concept kitchen and dining
  • Oversized master bedroom (or master bath). 

Favor a type of lifestyle

  • Family-friendly multi-level home
  • Ease of one floor living (single level home)
  • Low maintenance townhome living.

3) Lead with a winning line.

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Think of the task of writing an ad as if you are setting the stage for your listing to shine. Use phrases like: 

  • Majestic estate
  • Premier property
  • Luxury living opportunity.

RELATED: USE THE POWER OF SOCIAL MEDIA TO SELL YOUR HOME

4) Highlight unique details about your house.

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Consider these terms:

      • Stunning architecture
      • Spectacular custom millwork
      • Unmatched craftsmanship.

5) Describe where you spend the most time.

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Use descriptions like: 

  • Elegantly appointed rooms for entertaining
  • State of the art gourmet kitchen
  • Warm and functional living space.

6) Highlight the fact if your property includes a spacious lot.

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Paint a picture with words like: 

  • Rare double lot
  • Breathtaking acreage
  • Fantastic fenced yard.

7) Describe what you see from your windows.

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Make mention of: 

  • Panoramic views
  • Sweeping vistas
  • Serene setting.

These sentence suggestions can help paint a picture of your home for sale. Using words along with stellar photos to illustrate your MilitaryByOwner listing may make it stand out and draw a buyer to make an offer in record time!

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